Designing a survey questionnaire is a little difficult task because gathering all important information from the respondents from a small survey is a challenging task for a research marketer. Most of the surveys are not even complete without asking few questions about the respondent’s age, gender, location, etc. It is next to impossible to see surveys without such questions and these questions are called demographic questions and they are very important when it comes to customer surveys.
Demographic questions help the marketer to know who their target audience is and what are their actual needs and wants. There are some common general demographic survey questions that come up in every surveys ( like What is your age?, Where are you located? etc.). Let’s see how demographic questions help businesses to gather information about their customer’s needs and wants and the importance of demographic questions in online surveys.
Demographic survey questions give enough information to: