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Dealer scope
Jan 27, 2022
In General Discussions
While less stringent CDC mask guidelines suggest that things are getting back to normal in some parts of the United States, the pandemic rages on in many other areas of the globe. In addition to causing tragic losses of life, the coronavirus also continues to present challenges for live events, particularly those of a global nature. Citing concerns around new variants of COVID-19, the slower-than-expected distribution of vaccines, and the ensuing uncertainty of travel conditions for attendees, Messe Berlin and gfu Consumer & Home Electronics GmbH today announced that IFA 2021 will not be held in September. “We did not take this decision lightly,” said Messe Berlin CEO Martin Ecknig in a statement. “However, the health and safety of everybody has to be absolutely paramount.” More Info Click Here : IFA Berlin
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Dealer scope
Jan 10, 2022
In General Discussions
The onset of the pandemic set off a huge move towards eCommerce, since that’s all that was available for a huge chunk of time in 2020 and some of 2021. That’s led to some fascinating and innovative new forays into online shopping experiences. Even so, brick-and-mortar is far from dead, and some are doing intriguing, nontraditional things — everything from VR to NFTs to the metaverse — with their online and in-store retail presences. That’s the takeaway from “Experiential Retail,” a CES 2022 panel on Thursday that took place live and in-person in Las Vegas and was also streamed on the event’s digital. ces.tech streaming portal. It began with a presentation by NPD Group Chief Commercial Officer Tim Bush, who was clear about one thing: “Brick and mortar is not dead.” Bush listed several reasons why: Stores have “raised their digital game,” while instituting such omnichannel practices as buying online and picking up in-store (BOPIS). This has especially become the case as eCommerce shipping dates are currently less reliable, and even some digital Smart retailers, such as Amazon, have been opening physical stores. Overall retail sales, despite some ups and downs in recent years, finished 2021 in a strong position, Bush said, with general merchandise sales jumping 16 percent, the week of Christmas, over the same period in 2020, and 33 percent from the same weekend in the pre-pandemic Christmas week in 2019. As for brick-and-mortar stores specifically, per The NPD Group, the 13-week holiday season average of $6.2 billion a week in 2021 beat the total of $5.6 billion in the 2019 season. Bush added that the “cadence of dollar spend” was very different in 2021 than in most years, in part due to the timing of the arrival of stimulus checks and child tax credit payments. Another major factor, per Bush and NPD, is that the holiday season has become much more spread out than it used to be. Bush referenced the once-iconic photo of shoppers crowded towards the doors on Black Friday to be first in the door, noting that Black Friday is now more of a season than a day. Today, Black Friday sales begin much earlier and last much later, to say nothing of Cyber Monday and other seasonal occasions. Bush went on to host the panel itself, on which the other two panelists were Jim Heilmann, the general manager of the Las Vegas entertainment and events space AREA15, and Liz Bacelar, the global head of innovation for Estee Lauder. AREA15, previously featured in Panasonic’s keynote earlier in the week, is a Las Vegas-based events space and retail and entertainment complex. Parts of the complex have a VR concept. “You enter Area 15, and whether it’s the people- we have ambassadors who greet our guests, who are essentially characters in the backstory of Area 15, which you can discover,” Heilmann said on the panel. A job listing for such ambassadors describes their role as to “play a role in the narrative of AREA15, guiding visitors in their journey throughout the space and discovery of AREA15’s special access opportunities.” The venue’s website describes the 200,000 square foot AREA15 as “an immersive playground, all rolled into a vast and vibrant space… Throw an ax, wander through a bamboo volcano, race on a zip line, or explore other mesmerizing realms.” “We can pivot from a Van Gogh immersive experience during the day” to a corporate event at night, Heilmann said on the panel. In addition to various exhibits, the space features retail and restaurants, one of which is under a “digital forest.” Smart Retailers are expected to bring something special. The project’s founder said in a newspaper interview before its opening that “We wouldn’t take a regular sneaker store… But if the store has VR that lets me imagine running in the Boston Marathon, now that’s interesting.” The second speaker was Liz Bacelar of the venerable international makeup brand Estee Lauder, who discusses the potential her company has found in the metaverse, which is the current buzzword for what is essentially an online real-time 3D environment. The concept, which debuted in a 1992 sci-fi novel, mostly entails a mix of physical, augmented, and virtual reality. Some companies are betting big on the concept. Facebook, last year, announced that it was changing its name to “Meta” and reinventing itself as a metaverse company. Read More About:- Ce And Appliance Retailers Appliance Retailers In-Store Retail Top consumer electronics retailers
How Brands and Retailers Are Innovating With VR, NFTs, and the Metaverse content media
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Dealer scope
Jan 06, 2022
In General Discussions
THE DAILY SCOPE, 1/3/22: As they enter the post-holiday season fog, retailers can expect some previously overzealous customers to come back to earth and return products bought in the midst of shopping frenzies. Returns are part of the territory and should come as no surprise for retailers. Last year, a study by the National Retail Federation (NRF) estimated that 13.3 percent of products sold during the holiday season were returned, meaning that in 2020 roughly $101 billion worth of merchandise was sent back. With total retail sales increasing 8.5 percent year-over-year for the 2021 holiday season, the 2021 holiday season returns are expected to be larger than last year’s figure. If returns continue at last year’s pace and retailers reach the NRF’s originally projected $843.3 to $859 billion in sales, then retailers can expect some $112 to $114 billion in products to be returned this year. This should come as no surprise to retailers. According to a study conducted by Inmar Intelligence, 61 percent of retailers are expecting returns from the 2021 holiday season to be 11 percent or higher in comparison to 2020. The heightened expectations for returns come as a result of increases in online shopping and over-purchasing caused by anxieties over supply chain disruptions. Online shopping accounted for roughly 20 percent of purchases this holiday season which is up five percent in comparison with 2019. This increase in online sales will also result in an increase in returns as products purchased online are returned at over double the rate as those purchased in-store. Furthermore, due to this dynamic, the burden of returns is likely to be spread inequitably with online retailers being hit harder. Returns are often a nightmare for retailers, but they are part of the cost of doing business and are increasingly becoming a deciding factor for consumers who seek to make the process quick and painless process. According to a study conducted by Forrester, one-third of shoppers say the idea of a complicated return process has discouraged them from shopping online. So, in order to attract business, the onus is on retailers to provide a flexible and easy return process. Fulfilling this consumer demand is costly for retailers. Optoro, a reverse logistics solutions provider, estimates that in 2021 it cost $33 or 66 percent of the price to process a $50 item, which is up from last year’s 59 percent. This expensive return process is a result of the current elevated cost of transportation, processing, discounting, and liquidation due to lingering supply chain issues. However, retailers can lessen the cost for themselves by providing customers with a channel to return online purchases at in-store locations. For example, Walmart gives customers 60 days of guilt-free returns for all electronics purchases this convenient return policy helps the company to retain customers. Also, retailers should focus on rapidly maximizing opportunities to resell returned items in order to avoid losses. Currently, 75 percent of return items, depending on their condition, are refurbished, repackaged, and upcycled when necessary to be resold as quickly as possible. In other news, CES 2022 is set to commence this week. This year’s event has been reduced to only three days in length from January 5–7 due to concerns over the Omicron variant. However, this week is still extremely exciting as companies unveil some of their hottest new tech in preparation for the event. Today, Acer announced the release of three new Chromebooks: the Acer Chromebook Spin 513, the Acer Chromebook 315, and the Acer Chromebook 314. This trio of computers is being marketed towards families, students, and hybrid workers who are looking for a secure and affordable device to cater to their productivity, entertainment, and communication needs. The Acer Chromebook Spin 513, the Acer Chromebook 315, and the Acer Chromebook 314 each boast a unique display size of 13.5 inches, 15.6 inches, and 14 inches respectively. In preparation for CES 2022, Acer has also unleashed the Aspire Vero National Geographic edition with sustainability in mind. Each of the National Geographic edition laptops features a chassis made out of 30 percent post-consumer recycled plastic (PCR) and keys made out of 50 percent PCR. Moreover, some of the profits from each laptop sold go towards supporting the National Geographic Society, which provides grants and impact investments to scientists, educators, storytellers, and conservationists who are making an impact on sustainability across the globe. Finally, PayPulse ONE, marketed as the first-ever video game smart exercise bike, is set to debut tomorrow at CES. With the PayPulse One, you never have to exercise in boredom again. The device offers options for video games, traditional exercise content, and streaming channels such as HBO Max, Netflix, Amazon Video, and Hulu. Read More About:- Consumer Electronics Retailers Top consumer electronics Retailers
Retailers to Welcome 2022 With a Plethora of Returns content media
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